Advanced Customer Relationship Management

London Business Training & Consulting

Program Description

Advanced Customer Relationship Management

London Business Training & Consulting

Advanced Customer Relationship Management

KEY INFORMATION

  • Course Code: MPRS105
  • Duration: 1 week
  • Fee: £2625

COURSE OUTLINE

Understanding Customer Relationships

  • Introduction to CRM
  • Understanding relationships
  • Managing the customer lifecycle – customer acquisition
  • Managing the customer lifecycle – customer retention and development

Strategic CRM

  • Customer portfolio management
  • How to deliver customer-experienced value
  • Managing customer experience

Operational CRM

  • Salesforce automation
  • Marketing automation
  • Service automation

Analytical CRM

  • Developing and managing customer-related databases
  • Structured and unstructured data
  • Data integration, warehousing and marts
  • Knowledge management
  • Using customer-related data
  • Analytics
  • Three ways to generate analytical insight
  • Privacy issues

Realising the Benefits of CRM

  • Planning to succeed
  • Implementing CRM
  • The future

Target audience

This CRM training is suitable for:

  • Sales and marketing directors, managers, executives, practitioners and staff.
  • Senior and mid-level managers who are involved in customer relationship management (CRM) programmes and system implementations, whether in a marketing department, the sales force or the service center.
  • Contemporary CRM professionals who sell products or services, to consumers or businesses.
  • Senior managers who realize that profitable customers are their company’s greatest asset and seek guidance to retain them.
  • Those who wish to understand the CRM landscape that covers the vastness between operational and strategic CRM, with an overview of customer-related data and data mining.
  • Managers looking to take customer-centered strategies to the next level.

Learning outcomes

Upon completion of this customer relationship management course, you will be able to understand:

  • What CRM is, the costs it creates and the benefits it delivers.
  • The many varied contexts in which CRM is used.
  • CRM technologies that are deployed.
  • How CRM can be implemented.
  • How CRM practices and technologies are used to enhance the achievement of marketing, sales, and service objectives throughout the customer lifecycle stages of customer acquisition, retention and development, whilst simultaneously supporting broader organizational goals.

WHAT IS INCLUDED:

  • 30 hours of classroom-based training
  • Apple iPad
This school offers programs in:
  • English


Last updated September 22, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Jan. 2019
May 13, 2019
Duration
Duration
Full time
Price
Price
2,625 GBP
Information
Deadline
Locations
United Kingdom - London, England
Start date : Jan. 2019
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End date Request Info
Start date : May 13, 2019
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End date May 17, 2019
Start date : Sept. 2, 2019
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End date Sept. 6, 2019
Start date : Dec. 2019
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Dates
Jan. 2019
United Kingdom - London, England
Application deadline Request Info
End date Request Info
May 13, 2019
United Kingdom - London, England
Application deadline Request Info
End date May 17, 2019
Sept. 2, 2019
United Kingdom - London, England
Application deadline Request Info
End date Sept. 6, 2019
Dec. 2019
United Kingdom - London, England
Application deadline Request Info
End date Request Info