Marketing is about understanding the consumer, their needs and the way they think and what drives their behavior. Marketers understand creating products and services that are of value to consumers, communicating a value proposition effectively, and the exchange or trading of value for those offerings.

By the end of this course, you will be familiar with the art and science of marketing a product or service. This course lays the foundation for further marketing courses, it is a general introduction to the principles of marketing for the purpose of understanding them and applying them.


Course Details

Starting Date

16th September 2018

Part Time Face to Face Learning:

4 x 1h45 sessions, 4 days a week for 2 weeks

Entry Requirements:

No prerequisite.

The language of Delivery:

English


Course Outcome

Once you have completed this course you will have a firm understanding of the fundamental marketing principles, you will be able to analyze an existing service and or product active in the market.


Careers

Once you have completed this course you will have a firm understanding of the fundamental marketing principles, you will be able to analyze an existing service and or product active in the market.

Program taught in:
English

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Last updated January 10, 2019
This course is Campus based
Start Date
Sept. 2019
Duration
Part-time
Price
3,500 AED
Deadline
By locations
By date
Start Date
Sept. 2019
End Date
Application deadline

Sept. 2019

Location
Application deadline
End Date