Diploma in Business - Marketing (Co-op)
Fanshawe College
Key Information
Campus location
London, Canada
Languages
English
Study format
Distance Learning, On-Campus
Duration
2 years
Pace
Full time
Tuition fees
CAD 7,832 *
Application deadline
Request info
Earliest start date
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* total fee for Canadian students. $31,903.44 for international students
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
This two-year business marketing co-op diploma program is designed for those looking to gain strong foundational skills to work within the marketing industry. Not only will you take courses in traditional and digital marketing concepts, market research, customer analysis, and communications, but you’ll also gain an understanding of accounting and economics. You’ll graduate with confidence and a knowledge base to kickstart an exciting and successful marketing career.
Your Learning Experience
This business marketing co-op program covers customer analysis, segmentation, and targeting; integrated marketing communications; pricing and distribution strategies; and product and service development and management. Experiential learning includes market research studies, advertising campaigns, sales, and business plans, many providing opportunities to work with live clients. You’ll also learn to use current software, including presentation, spreadsheet, graphic design, and publishing applications.
Graduates who meet admission requirements are also eligible for transfer to the Business Administration - Marketing Advanced Diploma or the Honours Bachelor of Commerce (Digital Marketing) Degree.
Accreditation
This program is accredited by Co-operative Education and Work Integrated Learning Canada. This accreditation represents the highest standard of achievement for co-operative education programs in Canada and recognizes Fanshawe's commitment to excellence.
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Program Outcome
The graduate has reliably demonstrated the ability to:
- Contribute to the development of a marketing plan that will meet the needs or goals of a business or organization;
- Contribute to the development of an integrated marketing communication plan for a product, concept, good, and/or service based on an identified market need or target;
- Contribute to the development of new and/or modified marketing concepts, products, goods, and/or services that respond to market needs;
- Contribute to the development of strategies for the efficient and effective placement/distribution of a product, good, and/or service to respond to an evolving market;
- Contribute to the development of strategies related to pricing for a product, good, and/or service;
- Analyze the viability of a concept, product, good, and/or service in local, national, or global markets;
- Participate in conducting market research to provide the information needed to make marketing decisions;
- Communicate marketing information persuasively and accurately, in oral, written, graphic, and interactive media formats;
- Plan, prepare, and deliver a sales presentation or pitch to address the needs of the client;
- Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships;
- Develop learning and development strategies to enhance professional growth in the field;
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment and self-employment initiatives;
- Operate within a framework of organizational policies and practices, when conducting the business of the organization.
Admissions
Curriculum
Co-op Opportunities
The Business–Marketing program offers a cooperative education component, which provides students with the opportunity to gain invaluable first-hand experience within their chosen field. Here are some co-op jobs that have kick-started the careers of some Business – Marketing (Co-op) students before even graduated!
Video Game Business Development Associate - develop new relationships and business connections, write sales proposals and project overviews, and represent the company at industry events all over the world.
Marketing and Advertising - build on the company’s online presence and implement advertising campaigns to expand the business.
Territory Sales Rep - sell and deliver a large volume of products in compliance with specific customer agreements while meeting monthly sales quotas.
Courses
Level 1
Take all of the following Mandatory Courses:
- ACCT-1100 ---- Principles of Accounting 1
- WRIT-1032 ---- Reason and Writing Business 1
- MKTG-1012 ---- Principles of Marketing 1
- MATH-1052 ---- Business Math
- BUSI-1060 ---- Strategies for Success
- BUSI-1005 ---- Introduction to Business Processes
- COOP-1020 ---- Co-operative Education Employment Preparation
Level 2
General Education - Take a 3-credit General Education elective course.
Take all of the following Mandatory Courses:
- MKTG-1028 ---- Secondary Market Research
- MKTG-1054 ---- Principles of Advertising and Branding
- MKTG-1094 ---- Marketing Presentations
- COMP-3077 ---- Excel for Business Adv
- ECON-1002 ---- Economics 1
Level 3
Take all of the following Mandatory Courses:
Group 1
- COMM-3020 ---- Professional Communication
- MKTG-3033 ---- Advertising: Emerging and Traditional
- MKTG-3007 ---- Selling Fundamentals
- MKTG-1055 ---- Marketing Metrics
- COMP-1413 ---- Adobe Suite for Business
Group 2
Students will be enrolled in one of the following courses:
MGMT-1209 or INNV-1001 or ECON-1005
- MGMT-1209 ---- Corporate Social Responsibility and Ethics
- INNV-1001 ---- Innovation Applications
- ECON-1005 ---- Economics 2
Level 4
General Education - Take a 3-credit General Education elective course.
Take all of the following Mandatory Courses:
- MKTG-1095 ---- Digital Marketing
- MKTG-3042 ---- Strategic Marketing and Marketing Plan
- MATH-1080 ---- Statistics for Marketing
- MGMT-3041 ---- Organizational Behaviour
- MKTG-1056 ---- Sports, Entertainment, and Event Marketing
- MGMT-3058 ---- Retail Management and e-Commerce
General Education - Electives
Take 6 General Education Credits - Normally taken in Levels 2 and 4
Program Residency
Students Must Complete a Minimum of 19 credits in this program at Fanshawe College to meet the Program Residency requirement and graduate from this program
Career Opportunities
Graduates of Fanshawe’s Business–Marketing program can pursue a career in sales, retail management, advertising, brand management, sports and events marketing, customer relationship management, or market research. Graduates have the knowledge and skills to begin in a variety of entry-level positions, including marketing officer, marketing assistant, sales assistant, sales representative, merchandiser, advertising coordinator, media buyer, account representative, and market researcher.
Here are some examples of career opportunities for graduates of Fanshawe’s Business–Marketing program:
Social Media Assistant
Support efforts to increase growth and brand affinity by engaging target audiences and markets through social media posts and events.
Content Specialist
Prepare engaging text and images to promote programs, marketing activities, and fundraising efforts.
Social Change Specialist
Be an agent of change by delivering evidence-informed social marketing campaigns promoting the reduction of tobacco use, LGBTQ+ rights, and Indigenous and minority experiences.
Student Testimonials
English Language Requirements
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