Diploma in Marketing

Diploma in Marketing

Programme Code: PMBMARKPTU1

Objective

To provide participants with a knowledge and understanding of the principles of marketing strategies.

FOR WHOM

Managers, Trainee Managers and other persons working in marketing related areas.

Class Schedule

5:30 p.m. - 8:30 p.m.

N.B

UTech/JIM School of Advanced Management reserves the right to withdraw/postpone a scheduled course if registration is insufficient for a standard size class.

COMMENCEMENT DATES - SEPTEMBER / FEBRUARY

COURSE MODULES

MODULE I: COMMUNICATION FOR BUSINESS

MODULE II: PRINCIPLES AND PRACTICES OF MARKETING

MODULE III: BEHAVIOURAL SYSTEMS I

MODULE IV: QUANTITATIVE ASPECTS OF MARKETING

MODULE V: PLANNING THE MARKETING EFFORT

MODULE VI: PRINCIPLES OF EXPORT MARKETING

MODULE VII: BEHAVIOURAL SYSTEMS II

MODULE VIII: BUSINESS LAW

MODULE IX: INTRODUCTION TO RESEARCH METHODS

Cost: $65,000.00

Modular cost: $15,000.00

Entry Requirements

Four (4) G.C.E. O’Level subjects or CXC (or equivalent) including English Language and Mathematics.

OR

Certificate of Achievement in one of the appropriate preparatory courses offered by J.I.M. (or an equivalent as judged by the Board of Studies). However, in exceptional cases, a mature applicant who does not have these certificates but who has worked in an acceptable administrative, supervisory or managerial position for a minimum of three years may on the recommendation of his/her employer be accepted.

APPLICATION INFORMATION

Complete an application form and bring it along with supporting documents to:

THE PROGRAMMES DEPARTMENT

UTech / JIM SCHOOL OF ADVANCED MANAGEMENT

47 HOPE ROAD, KINGSTON 10

Each form must be accompanied by a non-refundable fee of $1000.

CREDIT RECOMMENDATION

THE JAMAICAN INSTITUTE OF MANAGEMENT IS REGISTERED AS A TERTIARY INSTITUTION BY THE UNIVERSITY COUNCIL OF JAMAICA (U.C.J).

All of J.I.M.’S (6) diploma courses and the Associate Degree in Business Administration have been registered and recommended for credits by the American Council on Education (ACE) to a wide range of universities and colleges throughout the U.S.A.

The American Council on Education is internationally recognized as the major coordinating body for post-secondary education in the U.S.A.

REFUND POLICY

• Fees are not refundable in cases of partial attendance.
• Fees are not refundable in full, only if, the applicant cancels in writing, not less than five (5) days before the course is canceled /withdrawn by UTech/JIM School of Advanced Management.

SERVICES OFFERED

• Associate Degree in Business Administration
• Diploma Courses
• Jamaican Securities Course
• Short Certificate Courses
• Customized In-house Course
• Reference Library & Research Facilities