Graduate Certificate in Customer Relationship Marketing and Sales Management
Fanshawe College
Key Information
Campus location
London, Canada
Languages
English
Study format
Distance Learning, On-Campus
Duration
1 year
Pace
Full time, Part time
Tuition fees
CAD 3,996 *
Application deadline
Request info
Earliest start date
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* total fee for Canadian students. $16,378.64 for international students. $3,728.42 for online
Scholarships
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Introduction
Our fast-paced digital economy has created a demand for a technically skilled and resourceful business workforce. The future is digital and this skill set is critical since marketing and sales success depends more and more on digital strategies to attract new customers while retaining and strengthening relationships with current customers. If you’re ready to enhance your sales and marketing career with Customer Relationship Management (CRM) and Customer Experience (CX) strategies, this one-year graduate certificate is for you.
Your Learning Experience
The Customer Relationship Marketing and Sales Management program will level up your sales and marketing skills with the knowledge and ability to understand CRM as a business strategy:
- Learn CRM and CX best practices, strategies, tactics, tools, and techniques
- Understand the strategic thinking behind CRM to facilitate informed decision-making
- Explore various CRM technologies including, Salesforce, Tableau, MailChimp, Hubspot, LinkedIn Sales Navigator, Trailhead, etc.
- Studying with the first college in Canada to provide Salesforce Social Studio licenses for all students
- Apply industry-standard business and marketing analytics and use CRM platforms to enhance the marketing and sales process
- Gain experiential learning experience through a capstone project that provides the opportunity to solve real marketing problems for a business in the community
- Discover tactics for effective account development in sales and sales management
The Customer Relationship Marketing and Sales Management program provides the opportunity to ensure that students are ready for tomorrow’s economy. Based on the 2018 Skills Gap Study by Deloitte and the Manufacturing Institute, technical skills, digital literacy, and competency are essential to success for today’s graduates.
Not only do our customer relationship management courses provide knowledge in CRM and CX, but there will also be an emphasis on:
- marketing automation tools and how they provide important data on customer data;
- social selling and social CRM expertise that is needed to meet this evolving future digital economy;
- social media and inbound marketing tactics.
Gallery
Admissions
Curriculum
Courses
Year 1
Take all of the following Mandatory Courses:
Group 1
- MGMT-6163 ---- CRM Business Strategy
- MGMT-6192 ---- CRM Digital Marketing
- MGMT-6164 ---- Customer Experience
- MGMT-6165 ---- CRM Tools and Technology
- MKTG-6037 ---- Analytics and Metrics
- MGMT-6166 ---- CRM Enabled Selling
- MGMT-6168 ---- CRM Strategic Project
- MGMT-6169 ---- Emerging Trends in CRM
- MGMT-6170 ---- CRM Enabled Sales Management
- MGMT-6167 ---- Data Visualization and Reporting
Group 2
Students will be enrolled in one of the following courses:
MGMT-6171 or INNV-6001
- MGMT-6171 ---- Automation and Workflow Management
- INNV-6001 ---- Innovation Applications
Program Residency
Students Must Complete a Minimum of 10 credits in this program at Fanshawe College to meet the Program Residency requirement and graduate from this program
Program Outcome
- Create a professional marketing plan using standard marketing planning processes and tools;
- Develop a comprehensive Customer Relationship Management (CRM) marketing plan that uses a client’s current database strategy that is personalized and scalable;
- Apply strategic communication planning processes and tools to generate leads and improve customer retention, satisfaction, and profitability;
- Evaluate data extracted from a variety of marketing technology platforms to support problem-solving and decision-making processes in marketing;
- Apply Customer Relationship Management (CRM) and Customer Experience (CX) best practices, strategies, tactics, and techniques to strengthen customer relationships for both business-to-business (B2B) and business-to-consumer (B2C) markets;
- Design customer experience journey mapping to identify areas to improve customer experiences and automate personalized digital marketing;
- Apply industry-standard marketing analytics and CRM platforms to sales and marketing processes;
- Gather and analyze primary and secondary marketing research in order to support sound marketing decisions that improve customer experiences;
- Communicate complex marketing material verbally, in writing, and digitally for a variety of audiences and purposes;
- Model professional standards to provide reliable and actionable analysis while respecting global regulation and practice related to data privacy and security;
- Develop strategies to create, assess, and execute business development opportunities;
- Develop strategies to establish and maintain working relationships with clients in order to strengthen their loyalty to the organization’s products and services;
- Construct plans for strategic account management including how to approach key accounts, territory management, and category management.
English Language Requirements
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