Graduate Certificate in Marketing Management
Fanshawe College
Key Information
Campus location
London, Canada
Languages
English
Study format
Distance Learning, On-Campus
Duration
1 year
Pace
Full time, Part time
Tuition fees
CAD 3,603 *
Application deadline
Request info
Earliest start date
Request info
* total fee for Canadian students. $15,639.14 for international students. Online fee for Canadian students $3,335.46
Scholarships
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Introduction
This one-year post-grad program is designed for university and college graduates looking for a career in the marketing management sector. The mix of digital marketing courses offered will provide you with a competitive advantage in today’s job market. You'll graduate with superior analytical, decision-making, and communication skills, and be ready for a successful career in sales, marketing research, advertising and promotion, event planning, direct marketing, digital marketing, marketing analytics, promotions management, brand management, public relations, and/or media sales.
Your Learning Experience
Marketing Management is a one-year Ontario College Graduate Certificate program. You’ll dig deep into marketing's role in driving value for business via both web-based and face-to-face strategies you will learn by being exposed to real-life business issues. You'll also be mentored to manage, develop and justify marketing strategies, and present your creative ideas to your peers and real business clients.
Fanshawe is the only college to work with Google, the Search Engine Marketing Professional Organization, and WordTracker, which gives you unique opportunities to develop Search Engine Marketing (SEM) and Search Engine Optimization (SEO) skills and conduct real search engine marketing campaigns on the internet. The program prepares marketing management graduates to pursue Google designations that are in high demand but not widely available.
Award-winning marketing management students
The worldwide winners of the 2020 Global Online Marketing Academic Challenge were the Wes for Youth Online team with Marketing Management students Sonam Singh, Bernice Udeogu, and Josephine Aiteobhor. The team had a $10,000 budget provided by the Google Grant program. The objective was to raise awareness for this great organization: free online counseling services for Ontario youth. The team's campaign resulted in 59 new website registrations - an all-time high for Wes for Youth Online!
Admissions
Curriculum
Courses
Level 1
Take all of the following Mandatory Courses:
- MKTG-6017 ---- Primary Marketing Research
- COMP-5062 ---- Web Design for Optimization
- MGMT-6066 ---- CRM A Management Approach
- MGMT-5074 ---- Google Analytics
- COMM-6019 ---- Advanced Professional Communication
- MKTG-5006 ---- Marketing Management
Level 2
Take all of the following Mandatory Courses:
Group 1
- MGMT-6067 ---- Business-to-Business Selling
- MGMT-6065 ---- Global Market Strategy
- MGMT-5050 ---- New Media Marketing
Group 2
Take MGMT-6191 or MGMT-6117
- MGMT-6191 ---- SEM & Google Ads
- MGMT-6117 ---- Search Engine Marketing-Project
Additional Requirements
Students will be enrolled in one of the following groups:
Group 1
- INNV-6001 ---- Innovation Applications
- MKTG-6018 ---- Customer Behaviour
Group 2
- MKTG-6015 ---- Non-Profit & Event Marketing
- MKTG-6018 ---- Customer Behaviour
Group 3
- MGMT-5092 ---- Employer Rounds
Program Residency
Students Must Complete a Minimum of 10 credits in this program at Fanshawe College to meet the Program Residency requirement and graduate from this program
Program Outcome
The graduate has reliably demonstrated the ability to:
- Formulate a marketing plan that will meet the needs or goals of a business or organization;
- Develop an integrated marketing communications plan for a product, concept, good, and/or service based on an identified market need or target;
- Formulate strategies for developing new and/or modified products, concepts, goods, and services that respond to evolving market needs;
- Develop strategies for the efficient and effective placement/ distribution of products, concepts, goods, and services that respond to evolving markets;
- Evaluate the impact of using different marketing strategies for a product, concept, good, and/or service, on the finances, Return on Investment (ROI), and business goals of an organization;
- Evaluate the viability of a concept, product, good, and/ or service in local, national, or international markets;
- Conduct market research to provide the information needed to make marketing decisions;
- Communicate marketing information persuasively and accurately in oral, written, graphic, and interactive media formats;
- Plan, prepare, and deliver a sales presentation or pitch that addresses the needs of the client;
- Develop strategies with clients, customers, consumers, and others to grow and maintain relationships;
- Develop learning and development strategies and plans to enhance professional growth in the field;
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment and self-employment initiatives;
- Participate in and contribute to a framework of organizational policies and practices, when conducting the business of the organization;
- Apply the principles of business ethics and corporate social responsibility to business decisions;
- Employ the management techniques of planning, organizing, directing, and controlling marketing functions and activities in response to the business needs of the organization.
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Career Opportunities
Graduates of Fanshawe’s Marketing Management program can choose to pursue their careers in many sectors (e.g., manufacturing, retail, health care, education, not-for-profit, government) and fields (e.g., sales, retail management, advertising, brand management, sports, and event marketing, digital marketing, search engine marketing, market research). Graduates are suited to a variety of positions, including:
- digital marketing specialist
- market researcher
- customer relationship management (CRM) specialist
- marketing specialist
- marketing analyst
- advertising specialist
- brand manager
- category manager
- account executive
- event planner
Here are some examples of career opportunities for graduates of Fanshawe’s Marketing Management program:
Marketing Coordinator
Responsible for building and implementing key marketing campaigns.
Marketing and Advertising Lead
Assume a passionate and creative leadership role in an advertising and marketing department.
Marketing and Events Associate
An ideal role for a “make it happen” individual who is extremely organized and experienced at supporting a wide range of marketing, communications, and business development initiatives.
English Language Requirements
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