Marketing Management
London Business Training & Consulting
Key Information
Campus location
London, United Kingdom
Languages
English
Study format
On-Campus
Duration
1 week
Pace
Full time
Tuition fees
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Application deadline
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Earliest start date
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Introduction
This course will bring an expansive understanding of the theoretical and practical issues with marketing management. The focus of the modules reflects the changing marketing landscape and the tools required to excel in the field. When organizational success is underpinned by acquiring and retaining customers, marketing is conceivably the most important commercial discipline. Marketing management will nourish you with contemporary core concepts that can be applied to the marketplace.
The course will wrap with a summary of the key learning points, followed by an action planning exercise with a view to apply the acquired knowledge and skills immediately upon your return to work. Post-course support is also available in relation to the implementation of your action plan, up to six (6) months following course completion.
Agenda
Market Planning – Segmentation, Targeting, Positioning
Segmentation Analysis
Targeting Consumers
Market Positioning and Repositioning Strategy
Building Customer Profile
Understanding Product Life Cycles
Product Life Cycle Planning
Scaling Growth
Managing Transitions and Declines
Cross Product Service Strategies
Marketing Communications, Branding and Design
Create Winning Marketing Campaigns
Branding Principles
Design Management
Integrated Marketing Solutions
Managing a Marketing Budget
Managing Budget
Handling Constraints
Delivering Return on Investment (RoI)
Course Review
Summary and recap of key learning objectives
Action Planning
Target Audience
This course is suitable for:
- marketing Managers, Senior Managers, Brand Managers
- Account Directors, Corporate Communications Team, Data Scientists
- Marketing Directors, Design Directors
- Directors, Leaders and Entrepreneurs
Learning Outcomes
Upon completion of this course, you will be able to:
- Harness advanced marketing management principles and applying it to the marketing plan.
- Align both the marketing and branding strategy for Strategic Business Units (SBU’s).
- Troubleshoot under performing aspects and revolutionize marketing management in the organization.
- Implement an Action Plan at your workplace using the knowledge and skills acquired through the course.