Post Graduate Program in Marketing Communications

General

2 locations available

Program Description

Northpoint Centre of Learning Northpoint's training model is a unique one and all programs are focused on preparing young people for specialised careers. Logos, Taglines, Insignias, Fonts; do these sound familiar? If you are the kind who enjoys reading societies and people as they evolve, enjoy creating ideas that persuade, like to think of out of the box, then you are an Advertiser at heart. There are tons of advertising schools and institutions that offer advertising degrees but as the industry grows, more and more products need development into brands that attract consumers and these ideas cannot be repetitive nor bookish. We at Northpoint believe that "Advertising is about building powerful Brands that create Wealth." Unlike other advertising courses, the Northpoint Post Graduate Program in Marketing Communications with a specialization in Advertising, Creative and Digital Marketing Communications is not a strict book-based course. It is a Career path that develops you as; A specialist in either Advertising, Creative or Digital Marketing An excellent Marketing Professional A well-rounded manager for a career full of ideas, excitement, and glamour.

Course Highlights

  • 11 month residential fast-track career program
  • Unique training model where learning is a real life experience
  • Course designed by the industry to meet their current needs
  • Training by professionals from leading advertising / creative/ media / marketing / digital companies
  • On-the-job internships
  • Successful placement record

Eligibility:

Graduates from all streams with a minimum of 50% are eligible to apply. Candidates appearing for the final year Degree examination (academic year 2017-18) can also apply. Good scores in competitive examinations like CAT/CET or equivalent examinations will be an added advantage. Though work experience and CAT/CET scores are not compulsory, they will be an added advantage.

Selection Process:

Shortlisted candidates will be called for a written examination that will test their language ability and creativity. This will be followed by a Group Discussion and Personal Interview at the Northpoint Campus, Khandala, on the same day. The written test will largely comprise of subjective essay type questions which will test your language ability, communication skills and creativity. The test will also include questions on the marketing communications industry, in general.

Placement Criteria

Northpoint has had a successful placement record. Students are provided placement assistance by the Centre on fulfilling the following criteria: Successful completion of the course with a minimum of 60% marks in each module, dissertation project and all internships offered during the course; 90% attendance while on campus and during internships No record of any misconduct/ disciplinary issue In the event of any of the above criteria not being fulfilled, Northpoint will withdraw any placement assistance. Once selected, you will be required to accept the offer made to you by our partner organisation. It is understood that any student scoring less that 50% aggregate after applying the credit system, will have failed the program and will not be issued a completion certificate.

Last updated Feb 2018

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About the School

Business success is created by managerial intelligence. Managerial intelligence comes from actionable knowledge. Actionable knowledge can be created only by inducing a real-time practical dimension to ... Read More

Business success is created by managerial intelligence. Managerial intelligence comes from actionable knowledge. Actionable knowledge can be created only by inducing a real-time practical dimension to existing theory, which is really a documentation of past experience. And that real learning begins where theory ends. This leads to successful careers and prosperous organizations. Read less
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