This advanced Analytics course dives into Google Analytics, teaching you to transform data into strategic insights. Gain essential skills to evaluate online marketing impact and drive business success with data-driven decisions. In the contemporary digital landscape, data-driven decision-making is paramount for the success of any business.

The Credential of Readiness (CORe) is our primer on the fundamentals of business thinking—a three-course online program designed to prepare you to participate fully in the business world. CORe was developed by HBS faculty members to instill a deep understanding of essential business concepts and problem-solving skills. Mastering the three CORe courses—Business Analytics, Economics for Managers, and Financial Accounting—will give you fluency in the language of business.

This course is designed to develop your knowledge and skills in designing, devoting and delivering world class L&D practice in your organization. It will equip you with all the tools needed for the effective delivery of L&D in a modern organization.

Develop a data mindset and the analytical skills to interpret and communicate data. Business Analytics is not based on rote memorization of equations or facts but focuses on honing your understanding of key concepts, your managerial judgment, and your ability to apply course concepts to real business problems.

You'll learn how to read and write complex queries to a database using one of the most in-demand skills - PostgreSQL. These skills are also applicable to any other major SQL database, such as MySQL, Microsoft SQL Server, Amazon Redshift, Oracle, and much more.

The purpose of the Business Analytics for Professionals program is to train professionals who can meet the needs of private sector and public institutions and organizations to understand their business performance in competitive conditions and to develop new strategies based on data and analytical approaches. The Business Analytics for Professionals program is designed to cater to the evolving needs of both private sector enterprises and public institutions, equipping professionals with the essential skills to navigate complex business environments.

Depending on your chosen course, you will have the opportunity to participate in a range of dynamic learning and teaching environments. These may include lectures, workshops, tutorials, group work, internet challenges, case studies, practical sessions, discussion groups, external visits, and more. 

Learn data visualization through Tableau 2020 and create opportunities for you or key decision-makers to discover data patterns such as customer purchase behavior, sales trends, or production bottlenecks. You'll learn all of the features in Tableau that allow you to explore, experiment with, fix, prepare, and present data easily, quickly, and beautifully.

Show yourself to the world in the world's largest search engine and sell more. Your brand cannot be left out of the most used search engine in the world. Learn to advertise on Google and make your brand visible. Join the digital evolution. With this course, you will learn to plan, manage and evaluate advertising campaigns on Google's largest advertising platform. Upon completion, you will have the tools you need to strategize and run ads on the Search Network and image ads on the Display Network. You can also analyze your results thanks to the possibilities offered by Google Analytics. Join the digital evolution.

The university-transfer program in Business Studies is designed to build a strong foundation in business fundamentals and to develop the student's practical managerial skills, communication skills, and business decision-making capability.

Build your business analytics skills and learn to manage, wrangle, and analyse data with Excel and SQLite.

The program aims to work with business organizations from all sectors to develop tailored programs to meet their business education needs.

At the end of this training, participants will be able to offer a range of banking services (financing, management, investments, etc.) taking into account the constraints that each legal or fiscal situation imposes; explain the legal and tax rules applicable to the business life cycle.

This hands-on course will advance your data massaging, modeling, integration and automation skills to new levels. You will also master normalization and massaging of noisy data, preparation of reports, analysis and reconciliation.