Many lucrative industries, such as technology and finance, have a high demand for managers and executives who understand how new products and services are developed and implemented. Innovation programs often cover topics relevant to this, such as research methodology and market strategy.

Brazil, officially the Federative Republic of Brazil, is the largest country in both South America and the Latin American region. It is the world's fifth largest country, both by geographical area and by population, with over 193 million people.