Postgraduate in Coolhunting. Design and Global Trends
DURATION
6 Months
LANGUAGES
English
PACE
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APPLICATION DEADLINE
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EARLIEST START DATE
Sep 2024
TUITION FEES
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STUDY FORMAT
On-Campus
Introduction
Postgraduate in Coolhunting. Design and Global Trends
ThePostgraduate in Coolhunting. Design and Global Trendswill provide you with the knowledge, skills and tools needed to help any organisation increase its ability to thrive in any unpredictable future. In this postgraduate course, you will learn how to apply qualitative research, identify trends and design future scenarios.
We live in an increasingly uncertain and complex world, where the only constant is change. In this context, being strategically ready to change at the right time is the key to any organisation's competitiveness. In other words, adapting or transforming before becoming obsolete. Or, expressed differently, being able to thrive in any unpredictable future.
Organisations, in this new context, need a new type of professional who knows how to connect the exploitation of current business with the exploration of future business. A new professional who is capable of identifying new opportunities and transforming them into new solutions that add value sustainably and systematically speaking.
ThePostgraduate in Coolhunting, Design and Global Trendswill provide you with the knowledge, skills and tools you need to be an agent of change in any organisation, capable of reading the environment and identify the most relevant opportunities. In this sense, in postgraduate course will teach you how to apply ethnographic techniques, identify trends and design future scenarios.
Admissions
Scholarships and Funding
Several scholarship options are available. Please check the school website for more information.
Curriculum
The Postgraduate in Coolhunting, Design and Global Trends is structured into the following modules:
- Module Business Design: Oriented to acquire and understand the different tools and methodologies and develop soft skills required to become a business designer.
- Module Qualitative Research: Learn and apply methods and tools from sociology, anthropology, market research, and semiotics to discover new insights.
- Module Trends Analysis: Identify the most relevant trends and analyze their effects and implications. Good trend analysis helps understand how users’ needs, behavior, and expectations will evolve.
- Module Future Scenarios: Discover different tools and methodologies for designing future scenarios. In collaboration with Elisava Research, students will learn how to apply different tools and methodologies during the Strategic Futures Lab.
- Module Critical Essays: Addressed to apply critical thinking through debates and analysis of articles and content about future societal challenges.
- Module Urban Immersion Discover the innovation ecosystem of Europe’s two most innovative ecosystem cities: Barcelona and Berlin.
- Module Final Project: Application of the different knowledge, tools and methodologies to specific projects. The first one focused on identifying trends and designing future scenarios. The second one focused on improving or accelerating the innovation capacity of an established company.
Program Outcome
Postgraduate Degree in Coolhunting. Design and Global Trends. Awarded by UVic-UCC.
ECTS credits: 30
Objectives
- Train resilient professionals capable of leading responsible change and innovation in uncertain, complex, and fast-paced environments.
- Train consultants with the capacity to research, create and participate in innovation and strategy processes.
- Develop critical thinking and problem-solving skills to navigate uncertainty and develop appropriate innovation strategies.
- Understand how to apply design management methodologies to new business and social challenges with a human-centered approach.
- Provide the tools, skills, and knowledge necessary to transform relevant problems or opportunities into solutions that add value to customers/ users, businesses, and society.
- Develop team and people management skills in changing environments.
- To offer a space for interaction with other agents of innovation processes to work in multidisciplinary teams.