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Centennial College Graduate Certificate in Marketing - Corporate Account Management (Optional Co-op)
Centennial College

Graduate Certificate in Marketing - Corporate Account Management (Optional Co-op)

1 Years

English

Full time

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CAD 4,118 / per year *

On-Campus

* tuition 2 semesters Canadian students; CAD 15,693 - tuition 2 semesters International students

Introduction

Program Details

  • Program Code: 2846
  • School: The Business School
  • Credential: Ontario College Graduate Certificate
  • Program Type: Graduate Certificate program
  • Program Length: 1 year/ 2 semesters
  • Location: Progress Campus

Centennial College's Marketing – Corporate Account Management program will prepare you for an exciting and financially rewarding career as an account manager/sales professional in the business-to-business (B2B), business to Consumer (B2C), government, and institutional marketplaces.

In this business graduate certificate program, you'll learn that because today's customers are well-informed and expect more customized solutions, account managers must have a solid foundation in all areas of sales, marketing, and service. This includes prospecting, networking, relationship building, closing, and post-sales activities.

As such, in interactive and practical courses, you'll learn how to put the customer first with an entrepreneurial mindset that adapts to diverse customer needs while you develop and practice skills in the:

  • Conducting competitive and marketplace analyses that lead to understanding customer needs and behaviours.
  • Verbal and written communication.
  • Selling and presentation (storytelling and practical methodologies).
  • Using analytics and customer relationship management (CRM) tools.
  • Business and financial literacy to create compelling customer value propositions.
  • Engaging buyers and influencers through digital content and omnichannel marketing.
  • Identifying diverse working environments and adapting communication styles to ensure clear and effective communication with buyers.
  • Understanding negotiations from the buyer’s perspective.
  • Purpose-driven leadership (understanding your motivations and next career steps).

If you're goal-oriented, organized, inquisitive, and persistent with above-average communication skills, consider a career in the industry-diverse world of professional sales, account management, and many other customer-facing roles.

The co-op option in this program will provide you with the opportunity to gain hands-on experience while you complete one work term as an employee in the field. This experience not only allows you to put classroom learning into practice, but will also provide valuable contacts for your future career.

To participate in this co-op option, you will need to complete an application process in the first semester. If academically qualified, you may be admitted to the co-op program.

Co-op Requirements

  • A minimum cumulative GPA of 3.0 at the end of semester one
  • Successful completion of 100% of semester one courses
  • Achieve a minimum grade B (GPA 3.0) in BUSN-702
  • Students must be legally eligible to work in Canada
  • Students who meet the above prerequisites will submit their application for the co-op to the Career Services & Co-operative Education department in semester 1

Note: Meeting the minimum co-op program requirements does not guarantee admission into the co-op program.

Admissions

Curriculum

Program Outcome

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