Professional Title in Communication
Bogotá, Colombia
DURATION
8 Semesters
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
USD 2,138
STUDY FORMAT
On-Campus
Introduction
Manages competitive and growth strategies from the construction of messages, identification of audiences of interest and selection of dissemination channels in organizational dynamics.
Razones por las cuales, un estudiante debe elegir el programa o la Universidad EAN
- We are the University that knows, understands and promotes entrepreneurship, keeping in mind the communication competence in each and every one of its study programs.
- We are the only university that certifies with strategic allies the skills developed by communication professionals.
- We are the only program in the country that has double the study in the mother tongue and offers units in the second language English from the first to the last semester.
- Respect, seriousness and coherence between its discourse of quality in education and its academic reality.
Prácticas Profesionales
La Práctica Profesional, es un requisito de todos los programas de pregrado de la Universidad EAN, tiene una duración de un semestre académico y cumple con los requerimientos establecidos de Contrato de Aprendizaje (Ley 789 de 2002).
Es un espacio académico que se desarrolla en empresas o entidades dentro y fuera del país, donde el estudiante logrará incorporar en un contexto real, los conocimientos, habilidades y destrezas aprendidas a lo largo de su formación profesional, así como obtener nuevos conocimientos y potencializar sus competencias.
Admissions
Curriculum
Ciclo básico
Semestre 1
- Primera Lengua Extranjera I
- Communication Theory I
- Communication Fundamentals
- Sociohumanística y Cultura I
- Competencias Comunicativas
Semestre 2
- Primera Lengua Extranjera II
- Spanish language and writing
- Communication Theory II
- Pensamiento lógico matemático
- Constitución Política Colombiana y Sostenibilidad
Semestre 3
- Primera Lengua Extranjera III
- Stylistics and lexicology
- Organizational culture, crisis and transmission
- Audiovisual communication I
- Communication, CSR and sustainability
Ciclo Intermedio
Semestre 4
- Primera Lengua Extranjera IV
- Audiovisual communication II
- Writing for communication
- Estadística Descriptiva
- Cultura del Emprendimiento I
Semestre 5
- Primera Lengua Extranjera V
- Spokesperson and media relations
- Integrated marketing communication
- Finance for communication
- Cultura del Emprendimiento II
- Énfasis I
Semestre 6
- Digital Communication
- Strategic thinking and direction
- Brand creation and strengthening
- Communication audits
- Law in communication
- Énfasis II
Ciclo Avanzado
Semestre 7
- International Markets for SMEs
- Reputation, public relations
- Estructura de pensamiento complejo
- Sociohumanística y Cultura II
- Cultura del Emprendimiento III
- Énfasis III
- Seminario de Investigación
Semestre 8
- Organizational consulting
- Communication and citizen participation
- Contexto Geopolítico
- Práctica Profesional
- Énfasis IV
Program Outcome
What does a Communication graduate do and what does he or she do?
Habilidades
- Strategists facing organizational processes leveraged in communication.
- Flexible and adaptable professionals to the action environment.
- Leaders in the projection and execution of communication projects in different intercultural contexts.
- Community spokespersons according to their needs.
- Relationship specialists and network integrators around macro objectives that benefit communities.
Perfil ocupacional
- Coordinator of the Communication Department of private companies in the different productive sectors of the country.
- Coordinator of the Communication and Marketing Department of public companies in the country.
- Coordinator of digital communication strategy for government or private companies in the country.