Artificial Intelligence in Business
DURATION
18 Hours
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request the earliest start date
TUITION FEES
EUR 990
STUDY FORMAT
On-Campus
Introduction
Are you ready to revolutionize your business strategy with the power of Artificial Intelligence (AI)? The Artificial Intelligence in Business course is your gateway to understanding and harnessing the transformative potential of AI in the modern business landscape.
In an era defined by rapid technological advancements, AI has emerged as a game-changing force, reshaping industries, processes, and customer experiences. This course is designed to equip entrepreneurs, managers, and professionals across various sectors with the knowledge and skills needed to integrate AI seamlessly into their business strategies.
Accredited
Our Short Courses are private certificate programs awarded directly by ESEI. This allows us to create flexible programs that are suited to the current demands of the business community.
ESEI has been providing postgraduate business programs for over 30 years and is accredited by the Generalitat de Catalunya to teach international business programs to local and foreign students.
Admissions
Curriculum
This module is taught within the following program (s):
- Digital Transformation in Business
ESEI uses the project-based learning and assessment methodology across all modules taught in our master programs. This means that you will work together in groups to develop projects that require creativity, team work, and problem-solving skills.
The main benefit of Project-Based Learning is that by the time you graduate, you will essentially have a portfolio of work to show which will be directly applicable to what you’ll be doing as a future employee or business owner.
It’s up to the teacher to decide on the format of the project – it can be a case study, a written report, a video, a role-playing activity, a podcast, or any other kind of media that gets your point across. The teachers create the project briefs and oversee the progress that teams are making week after week with regular check-in points.
Final Project – 80%
- 40% GROUP Project submission
- 20% INDIVIDUAL Project submission
- 20% GROUP PRESENTATION of the Project and Q&A
Class Participation- 20%
- 20% of the grade will be based on how students participate/engage in class and with the virtual classroom space.
Program Outcome
- Comprehend AI Fundamentals: Explain the foundational concepts of Artificial Intelligence, including machine learning, neural networks, and natural language processing. Understand the historical development of AI and its significance in modern business contexts.
- Analyze AI’s Impact on Business: Evaluate the transformative effects of AI on various industries and business functions. Identify areas where AI can drive innovation, enhance efficiency, and create competitive advantages.
- Formulate AI Strategy: Identify business opportunities where AI technologies can be strategically integrated. Devise a comprehensive AI strategy that aligns with organizational goals and objectives.
- Navigate Ethical and Legal Considerations: Recognize ethical challenges related to AI implementation, such as bias and privacy concerns. Apply ethical frameworks to address AI-related ethical dilemmas and ensure responsible AI deployment.
- Implement AI Solutions: Apply AI tools and frameworks to solve real-world business problems. Develop AI-driven prototypes and proof-of-concept projects that demonstrate practical applications.
- Optimize Decision-Making with AI: Utilize AI for data-driven decision-making and predictive analytics. Leverage AI algorithms to extract valuable insights from data and inform strategic choices.