Design Thinking and Innovation
DURATION
18 Hours
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request the earliest start date
TUITION FEES
EUR 990
STUDY FORMAT
On-Campus
Introduction
In an era where disruptive products and processes define market success, harnessing the power of innovation has become a prerequisite for business triumph. The Master Course in Design Thinking and Innovation offers a transformative educational journey that not only challenges the conventional adage of “if it isn’t broken, don’t fix it,” but shatters it entirely. This dynamic module propels participants into the realm of boundless innovation, demonstrating that opportunities for innovation are omnipresent.
This master course is a gateway to a paradigm shift in approaching business challenges. By delving deep into the dynamics of customer-product interactions, students unravel the tapestry of real-life products and brands, uncovering the hidden touchpoints where innovation can sow the seeds of transformation
Accredited
Our Short Courses are private certificate programs awarded directly by ESEI. This allows us to create flexible programs that are suited to the current demands of the business community.
ESEI has been providing postgraduate business programs for over 30 years and is accredited by the Generalitat de Catalunya to teach international business programs to local and foreign students.
Admissions
Curriculum
This module is taught within the following program (s):
- Master in Marketing and Communication
- Master in Innovation and Entrepreneurship
- Master in Digital Transformation in Business
ESEI uses the project-based learning and assessment methodology across all modules taught in our master programs. This means that you will work together in groups to develop projects that require creativity, teamwork, and problem-solving skills.
The main benefit of Project-Based Learning is that by the time you graduate, you will essentially have a portfolio of work to show which will be directly applicable to what you’ll be doing as a future employee or business owner.
It’s up to the teacher to decide on the format of the project – it can be a case study, a written report, a video, a role-playing activity, a podcast, or any other kind of media that gets your point across. The teachers create the project briefs and oversee the progress that teams are making week after week with regular check-in points.
Final Project – 80%
- 40% GROUP Project submission
- 20% INDIVIDUAL Project submission
- 20% GROUP PRESENTATION of the Project and Q&A
Class Participation- 20%
- 20% of the grade will be based on how students participate/engage in class and with the virtual classroom space.
Program Outcome
- Customer-Centric Analysis: Skillfully assess and dissect customer interactions with products and brands to uncover opportunities for innovation that enhance user experiences.
- Design Thinking Proficiency: Apply design thinking principles, such as empathy, ideation, and iteration, to dissect complex challenges and create innovative, human-centered solutions.
- Integrated Innovation: Seamlessly integrate creative concepts with practical business strategies, ensuring that innovative ideas can be effectively implemented and scaled within organizational contexts.
- Practical Problem-Solving: Develop a practical problem-solving toolkit by engaging in hands-on exercises and real-world simulations, enhancing the ability to address complex issues with innovative solutions.
- Holistic Business Understanding: Gain a comprehensive understanding of the role of innovation in the business ecosystem, enabling the translation of creative ideas into tangible value propositions and competitive advantages.
- Innovation Mindset: Cultivate an innovation-driven mindset characterized by curiosity, adaptability, and a willingness to challenge conventional wisdom, enabling participants to consistently seek new opportunities for improvement.