The Lean Startup
DURATION
18 Hours
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
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STUDY FORMAT
On-Campus
* Earliest start date Fall 2023 and Spring 2024
Introduction
This module will introduce you to the lean startup methodology which aims to reduce the product development cycle and establish the viability of a proposed business model. Taking its influence from lean manufacturing principles, the lean startup approach aims to minimise waste and focus on exercising practices that bring real value. This means avoiding substantial outside funding, sticking to a simple business model and plan, and using constant customer feedback during the product development stage to ensure the startup is creating something that truly meets customer needs. You will work on your own idea for a minimum viable product (MVP) according to the lean startup methodology’s build-measure-learn principle.
This module is taught within the following programme:
Online Master in Innovation and Entrepreneurship
Curriculum
ESEI uses the project-based learning and assessment methodology across all modules taught in our master programs. This means that you will work together in groups to develop projects that require creativity, team work, and problem-solving skills.
The main benefit of Project-Based Learning is that by the time you graduate, you will essentially have a portfolio of work to show which will be directly applicable to what you’ll be doing as a future employee or business owner.
It’s up to the teacher to decide on the format of the project – it can be a case study, a written report, a video, a role-playing activity, a podcast, or any other kind of media that gets your point across. The teachers create the project briefs and oversee the progress that teams are making week after week with regular check-in points.
Final Project – 80%
- 40% GROUP Project submission
- 20% INDIVIDUAL Project submission
- 20% GROUP PRESENTATION of the Project and Q&A
Class Participation- 20%
- 20% of the grade will be based on how students participate/engage in class and with the virtual classroom space.
Program Outcome
- Demonstrate understanding of the principles and practices of the lean startup methodology.
- Build a prototype for your business idea and develop the product according to the build-measure-learn principle.