Post-Graduation in Trade Marketing Management - Industry, Retail and Services
São Paulo, Brazil
DURATION
2 Semesters
LANGUAGES
Portuguese
PACE
Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request the earliest start date
TUITION FEES
BRL 1,462 / per month *
STUDY FORMAT
Distance Learning, On-Campus
* up to 35 installments of BRL 1,462.58 + 1 installment of BRL 1,610.59
Introduction
Present the fundamentals and tools of the area, contextualize the strategic scenarios involved in the integration of physical and digital channels, develop a critical view and the use of new technologies applied in relations with customers and shoppers. Create the ability to carry out diagnoses and develop strategic plans for Trade Marketing linked to Marketing and Commercial objectives.
Ideal Students
for whom it is intended
Executives in the professional growth phase who wish to direct their career to the Trade Marketing area, expanding their holistic view of the business, acquiring skills for development in their own area and in other strategies, regardless of the market.
Curriculum
what will you learn
All course disciplines will have a class dedicated to the participation of a special guest, leader of a relevant company and pertinent to the theme of each subject.
Leveling
- Marketing Fundamentals (Distance Education)
- Fundamentals of Finance (Distance Education)
entrepreneurial management
- Trade Marketing Fundamentals and Tools
- Analysis of Behavior and Consumption Trends
- Digital Strategy Applied to Retail
- Omnichannel and Trade Marketing Management
- E-Commerce and Market Place Management
Applied competitive strategies
- Design Thinking and New Business Models
- Shopper Marketing and Shopper Insights
- Digital Transformation Applied to Trade Marketing
- Trade Marketing Strategic Planning
- Intelligence in Trade Marketing
- Go To Market and New Channels
Integration
- Multidisciplinary Integrative Project (Guidance, Project Elaboration and Banking)
Classes are held on the ESPM graduate campus, and can be taught at other locations, pre-scheduled by the professor. The EAD disciplines, indicated in the course program, will take place concomitantly with the face-to-face disciplines and in the initial period of the course.