Politics, Media and Campaigning Course
Prague, Czech Republic
DURATION
10 Days
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
05 Aug 2024
TUITION FEES
EUR 950 *
STUDY FORMAT
On-Campus
* Please note, that after the 30th of April 2024, there will be a late enrollment fee charged in the amount of 50EUR on top of the course fee
Introduction
Politics is all about sending the right message at the right time. In this course, you are going to learn how to get your message across, not only in an appealing but also in a strategic way. Whether you want to advocate for a single political issue or you are considering becoming a politician, this is the right course for you.
Description
What are the secrets of decision-making? How do you effectively influence decisions? How do you bring people along during a crisis? And how do you influence the public opinion? In the course, we will reveal the secrets of politics and campaigning, illustrated by historical and current cases. The course will introduce you to the world of international, national, and local politics, media, and campaigning. You are going to learn about the history of politics, the main political ideologies, different political systems, and campaign strategies. During the course, we are going to practice a variety of personal skills. After the course, you will be able to bring forward strong arguments in a debate, deliver persuading speeches, defend a political position in a media interview, and negotiate a mutually beneficial outcome.
Schedule: Monday - Friday, 9:00 - 14:00
Accommodation: For accommodation options, please visit the dedicated page.
Gallery
Admissions
Curriculum
Credits: You will receive an official Certificate of Attendance upon completion of your course. Please inform the organizing staff if you require any extra supplements, such as Transcript of Records. The student is eligible to receive up to 5 ECTS credits, however, please follow the instructions here and consult the acknowledgment process with your university in advance.
Course outline
- Day 1: Introduction to politics - History of politics / Political issues (economy, inequality, climate crisis) / Group exercise: lower house debate
- Day 2: Debating - Debating theory / Analyzing famous debates (Kennedy - Nixon, Trump - Biden) / Individual exercise: presidential debate
- Day 3: National politics - Political systems / Main ideologies / Political parties / Group exercise: parliamentary debate
- Day 4: Local politics - Crisis management (Case study: Covid-19) / Resilient cities / Civic participation / Negotiation techniques / Group exercise: negotiation
- Day 5: International politics and geopolitical conflicts - The Cold War / The New Silk Road / World powers (USA, European Union, China) / International diplomacy / Group exercise: negotiation
- Day 6: Political speeches - The secrets of speechwriting / Analyzing speeches (Reagan, Thatcher, Blair, Obama) / Individual exercise: write your own speech
- Day 7: Personal performance - Public speaking / Media training / Individual exercise: deliver your speech
- Day 8: Campaigning - Campaign strategies and tactics / Analyzing political campaigns / Group exercise: develop a campaign strategy
- Day 9: Campaign advertising - Voter’s values / Target groups / Analyzing political ads / Group exercise: make a political video ad
- Day 10: Evaluation and presentation - Reflection on the course / Question time / Group exercise: presenting and showing the video ads
*Program/Course Outline is subject to change.
Literature
- Westen, D. (2007) The Political Brain, The Role of Emotion in Deciding the Fate of the Nation.
- Fisher, R., and W. Ury (1981) Getting to Yes. Negotiating Agreement Without Giving In.
- Frankopan, P. (2019) The New Silk Roads, The Present and the Future of the World.
Assessments
- attendance in class 15%
- team assignment 40%
- individual assignment 35%
- exam 10% (optional, if required by home University)
Course time totals 125 hours
- The course runs 2 weeks Monday to Friday 9:00-14:00
- Total time of in-class work = 50 hours
- Preliminary assignment = 10hours
- Preparation = 65hours
Program Outcome
Skills
- Basic knowledge of the history of politics
- Understanding the workings of different political systems
- Using the right arguments in a debate
- Negotiate a mutually beneficial outcome
- Delivering a convincing speech
- Develop a sound campaign strategy