DURATION
2 Years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Aug 2025
STUDY FORMAT
On-Campus
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
Learn the business of marketing and how to apply it in the real world. Be job-ready or pursue further studies.
Marketing professionals drive organizational success for corporations and non-profits by translating customer desires into effective strategies. Students learn to assess market opportunities, segment target markets, and create strategies and tactics that help achieve organizational goals. Students build a solid business foundation and develop skills across the spectrum of marketing activity, from research, through strategy development and planning, sales, digital marketing and social media, and persuasive communication across media platforms. Through a busy, student-run agency, students work on a wide range of projects which they ultimately pitch to the clients for possible implementation.
Benefits of studying part-time:
- Register on a course-by-course basis, paying as you go!
- MORE choices. We are always adding more flexible delivery programs and courses.
Gallery
Admissions
Scholarships and Funding
Curriculum
Semester 1
Program Courses
- ACCT 1000 Financial Accounting Principles 1
- BUSI 1001 Introduction to Organizational Behaviour
- COMP 1003 Microcomputer Applications
- MATH 1002 Mathematics of Finance
- MKTG 1000 Introduction to Marketing
Communications Course
- Select 1 course from the communications list during registration.
Semester 2
Program Courses
- ADVE 1007 Graphic Design Fundamentals
- ADVE 2005 Professional Presentation Skills
- MKTG 1017 Digital Media Marketing and Analytics
- MKTG 1018 Strategic Marketing Planning
- MKTG 1019 Introduction to Marketing Research
General Education Course
- Select 1 course from the general education list during registration.
Semester 3
Program Courses
- ADVE 2001 Integrated Marketing Communications
- ADVE 2013 Account and Project Management
- ECON 1000 Microeconomics
- MKTG 2038 Marketing Performance Management
Communications Course
- Select 1 course from the communications list during registration.
General Education Course
- Select 1 course from the general education list during registration.
Semester 4
Program Courses
- MKTG 1003 Principles of Sales
- MKTG 2033 Professional Edge
- MKTG 2039 Strategic Marketing Leadership
- MKTG 2040 Marketing Research Fieldwork
- MKTG 2041 Applied Digital Media Marketing and Analytics
General Education Course
- Select 1 course from the general education list during registration.
Program Tuition Fee
Career Opportunities
Entry-level positions for graduates may include marketing coordinator, social media specialist, sales representative, and similar roles within a range of corporate settings, agencies, and non-profit sectors including the arts, education and health, and charitable organizations. Career pathways for marketing professionals may lead to executive-level positions or self-employment in a consulting capacity.
About the School
Questions
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