Diploma in Marketing Management
IMM Graduate School of Marketing
Key Information
Campus location
Johannesburg, South Africa
Languages
English
Study format
On-Campus
Duration
3 years
Pace
Full time
Tuition fees
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Application deadline
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Scholarships
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Introduction
The Diploma in Marketing Management comprises compulsory modules and elective modules.
This diploma consists of 17 modules and is structured as follows:
Year 1
- MAR101 - Marketing 1 (20 credits)
- BC101 - Business Communication 1 (20 credits)
- BM101 - Business Management 1 (20 credits)
- ECO101 - Economics 1 (20 credits)
- FM101 - Financial Management 1 (20 credits)
- SAM001 - Sales Management 1 (20 credits)
Year 2
- MAR202 - Marketing 2 (20 credits)
- BMR201 - Basic Marketing Research 2 (20 credits)
- BM202 - Business Management 2 (20 credits)
- FM201 - Financial Management 2 (20 credits)
- MC201 - Marketing Communications 2 (20 credits)
- Elective (20 credits)
Year 3
- MAR303 - Marketing 3 (20 credits)
- IAM301 - International and Africa Marketing 3 (20 credits)
- WIL301 - Work Integrated Learning 3 (40 credits)
- Two electives (40 credits)
Elective modules
You will need to select three of the following:
- BM001 - Brand Management (20 credits)
- BL101 - Business Law 1 (20 credits)
- BBM001 - Business-to-Business Marketing (20 credits)
- EC001 - e-Commerce (20 credits)
- ENT001 - Entrepreneurship (20 credits)
- HRM001 - Human Resource Management (20 credits)
- PM001 - Product Management (20 credits)
- RM001 - Retail Marketing (20 credits)
- SEM001 - Services Marketing (20 credits)
- SPM001 - Sponsorship Management (20 credits)
- THM001 - Tourism and Hospitality Marketing (20 credits)
The Diploma in Marketing Management must be completed within eight years.