Professional Higher Technical Course in Tourism Management ISAG - European Business School

COURSE GENERAL DESCRIPTION

In recent years, Tourism in Portugal has been showing exponential growth and development, quite significant for the current economy. This course aims to provide future professionals with technical skills that allow them to identify and recognize the preponderant elements in the search for a tourist destination. Participation in this course will allow investment in human capital to be a promising offer for companies. The Tourism Product Development technician will have a clear vision of the sector, namely the ability to design tourist products and services and promote their sale to potential customers.


LEARNING OUTCOMES/MAIN ACTIVITIES

A) Understand the fundamental concepts related to Tourism and the factors associated with tourist demand;
B) Identify the process of evolution of Tourism at an international and national level;
C) Designing tourism products and services and promoting their sale to individual customers and organizations; and design tourist and event itineraries and organize travel plans;
D) Debate and question fundamental trends for the future of the Tourism sector.

PROFESSIONAL OUTLETS

Tour Operator / Agent | Tour Assistant Guide | Promoter of tourist products/services | Support for Management and Administration of Tourist Companies | Promotion and creation of new products / services and tourist experiences | Entrepreneur of activities related to tourism.

LANGUAGE OF TEACHING: Portuguese

COURSE CONTENTS

1ST YEAR
1st semester
- Fundamentals of Management
- Spanish Language I
- English Language I
- Principles of Tourism
- Travel Agency Techniques and Systems and Tourism Operators
- Information Technologies Applied to Tourism

2nd semester
- Creation of Touristic Products and Experiences
- Enogastronomy
- Geography and Tourism Planning
- Art History, Ethnography and Heritage
- Spanish Language II
- English Language II

2ND YEAR
1st semester
- Recreation and Event Management
- Financial Accounting
- Tourism Law and Legislation
- Entrepreneurship and Innovation
- Touristic and Digital Marketing
- Tourism Planning and Sustainable Development

2nd semester
- Internship

PROFESSIONAL OUTPUTS

Travel Operator / Agent | Touristic Assistant Guide | Promoter of touristic products/services | Support for the Management and Administration of Tourism Companies | Promotion and creation of new products / services and tourism experiences | Entrepreneur of activities related to the tourist activity.