Postgraduate Diploma in Management & Marketing
Marketing Institute of Ireland
Key Information
Campus location
Languages
English
Study format
On-Campus
Duration
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Pace
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Tuition fees
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Application deadline
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Introduction
The Postgraduate Diploma in Management & Marketing is an accelerator programme for non-business graduates and focuses on marketing practice and industry know-how. The modules have been developed around the latest marketing and business research, theory and concepts, emphasising usability across the marketing profession. The qualification covers the fundamentals of business, marketing, management, finance and economics, bringing students to a Level 9 NFQ in 12 months. Students must work on a real-life client management consulting project, which brings added business value, experience and insight.
Over 200 students have completed the programme, coming from diverse backgrounds and disciplines, including the Arts & Humanities, Social Science, Law and Education. This diversity ensures an array of experiences and knowledge in the classroom, bringing additional depth and breadth to the programme. Both the employee and employer benefit, as attendees acquire the knowledge and business know-how through the combination of academic robustness and practical industry application. Students who complete this course at the required level are eligible to progress to the MSc in Management & Marketing.