Certificate in Digital Transformation
Maastricht, Netherlands
DURATION
5 Days
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
09 Dec 2024*
EARLIEST START DATE
20 Jan 2025
TUITION FEES
EUR 2,799 / per course
STUDY FORMAT
On-Campus
* Non-EU: 09 December 2024, EU: 13 January 2025
Introduction
Digital Transformation
Digitalization has become a crucial part of society. Over the past twenty years, we have witnessed the integration of digital transformation in nearly all areas and sectors of the economy. Currently, digital technologies are revolutionizing every aspect of business. The process of digital transformation not only changes how organizations utilize technology but also necessitates adaptations in people and processes to accommodate the new realities, leading to radical changes in business models across industries. Digital transformation is not simply about implementing cutting-edge digital technologies across all functions of an organization; it entails strategy, leadership, and new ways of thinking and working. Transitioning to a digital environment requires decision-makers to revise their visions, strategies, and operational methods to remove barriers, enhance efficiency and cost-effectiveness, and significantly improve customer engagement by delivering personalized experiences. Digital technologies impact not only one aspect of business but every facet.
This course aims to introduce participants to the multidisciplinary process of transformation within businesses, encompassing organizational activities, processes, competencies, and business models. The course empowers individuals with the necessary skills to lead the transformation process, fostering a change in mindset that enhances decision-making, communication, holistic understanding of business strategy, and effective planning for digital transformation.
Application deadline for non-EU
The deadline is 6 weeks before the start of the program (the visa application process can take up to 6 weeks or more). In case of unexpected visa issues, MSM offers you the possibility to participate in the program via Zoom.
Admissions
Scholarships and Funding
Scholarship opportunities can be combined up to 50% of the full tuition fee.
Corporate Discount
- 15% for 2 participants coming from the same organization within 1 academic year
- 25% for 3 participants coming from the same organization within 1 academic year
- 40% for 4 - 6 participants coming from the same organization within 1 academic year
- For > 6 participants we will offer a tailor-made programme
Alumni Lifelong Learning
15% discount for Maastricht School of Management registered Alumni
Dean's Development Fund
For the Dean's Development Fund, please contact the school (full tuition fee-/-DDF scholarship).
Curriculum
Course topics
- Concept of digital transformation (mind-set, challenges, opportunities, possibilities)
- The five domains of digital transformation (customers, competition, data, innovation, value proposition)
- Organisational challenges of digital transformation
- Disruption and Disruptive business models
- Conduct an audit of a business’s readiness for digital transformation
- To develop successful digital transformation roadmap
- How design thinking can be used to accelerate digital transformation ( practical workshop on design thinking in the last day of the course)
Teaching methods
- Case studies
- Group work
- Hands-on project workshops
- Interactive lectures
As part of the Digital Transformation programme a design thinking workshop will be conducted to provide participants with a hands-on experience in applying innovative problem-solving techniques. Design thinking is a human-centered approach that emphasizes empathy, collaboration, and iterative ideation to tackle complex challenges. During the workshop, participants will be guided through the various stages of the design thinking process, including empathising with the users, defining the problem, generating creative ideas, prototyping solutions, and testing and iterating on those prototypes. They will work in teams, encouraging collaboration and diverse perspectives.
Program Outcome
Course objectives
After finalizing this program you:
- Have a strong understanding of the fundamental components of digital transformation
- You know the five domains of digital transformation (customer, competition, data, innovation and value)
- You know how to navigate disruptions and facilitate the growth of businesses in the digital age
Certificate
Each participant receives a certificate of participation. Each participant receives a certificate of participation.
This certificate is being awarded as evidence of participation in post-graduate training at indicative level 6 or 7 of the EQF. The minimum study load is 14 hours and an attendance level of 80% is required. This certificate is being awarded in the form of a soft copy when the training is online or a hard copy during face-to-face training. The certificate will mention your full name, training title, training date and comprising core topics. Click here for more information about the MSM certification policy. Click here for more information about the MSM certification policy.