Executive Certificate Program in Managing Product Design and Development
Northwestern University Master of Product Design and Development Management
Key Information
Campus location
Evanston, USA
Languages
English
Study format
On-Campus
Duration
Request info
Pace
Full time
Tuition fees
Request info
Application deadline
Request info
Earliest start date
Sep 2023
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
Gain the skills to manage the design and development of products for strategic competitive advantage. This intensive three-day certificate program provides the skills related to managing creativity and design, customer-focused innovation, gap analysis in the design process, strategy in design, industrial design essentials, human factors, research, marketing and intellectual property. Participants will also gain skills in managing the product development phase-gate process, teams, and product performance metrics.
Key Benefits
You will learn:
- To identify opportunities in the product development process
- A structured process for product development including phases and criteria for successful product introductions
- Human factors and usability in the design process
- Management strategies and supporting metrics to ensure optimal team performance
- To enhance creativity and manage intellectual capital
- The underlying principles of successful project management
- How to conduct end-user focused innovation research and the designer's role in achieving product success
- Customer-focused innovation and insightful market research
Real Case Studies taught by Industry Experts
Leading industry professionals and faculty from the following schools help conduct the Executive Education program:
- Robert R. McCormick School of Engineering and Applied Science
- Kellogg School of Management
- Medill School of Journalism
We also bring in industry experts to use real-world case studies and group workshops to illustrate the concepts discussed in the program. These professionals talk about how to apply these principles in the workplace and talk about current design innovation trends.