Skills Competency Award in Sales and Marketing
Santa Barbara, USA
DURATION
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request the earliest start date
TUITION FEES
USD 419 / per credit
STUDY FORMAT
On-Campus
Introduction
A Skills Competency Award in Sales and Marketing offers personal and professional, transferable and degree programs in finance. Students interested in the financial services industry should consider the course of study described for the Finance Certificate. Additional courses in personal money management and real estate investment offer opportunities for personal development. These programs have been designed in consultation with leading local professionals. Commercial and investment banks, savings and loans, credit unions, thrifts, and finance companies are looking for candidates with these skills.
The International Business Program provides an introduction to the central aspects of international business. Topics include the economic, political and social environments in which we operate; how international activities alter the strategies for success in management tasks of planning, marketing, finance, law and personnel; and the principles associated with the international exchange of goods, services and investments. Unique applied short courses are offered in the spring in international business law and basics of importing and exporting.
Marketing courses are designed to lead people to job opportunities in the fields of advertising, marketing, retail sales, wholesaling and international marketing. Concepts of planning and developing products and services are emphasized, along with studies of packaging, distribution and government regulations.
Admissions
Scholarships and Funding
Enrolled students may apply one time per year in February. If awarded, the money is disbursed for the following academic year in two parts: half in the fall semester and half in the spring semester. The amounts range from very small: $100-750 and larger $1000-2500 with some variations in between.
Curriculum
Finance (FIN)
- FIN 010 Financial Basics (1 Unit)
- FIN 100 Personal Finance (3 Units)
- FIN 101 Introduction To Finance And Banking (3 Units)
- FIN 107 Financial Basics (1 Unit)
- FIN 201 Investing: Securities Analysis (3 Units)
- FIN 202 Managerial Finance (3 Units)
- FIN 203 Management Of Financial Institutions (3 Units)
- FIN 204 Real Estate Investment (3 Units)
- FIN 211 Skills in Trade Finance (3 Units)
- FIN 221 Finance for Marketing Budgets (3 Units)
- FIN 290 Work Experience In Finance (1-4 Units)
International Business (IBUS)
- IBUS 102 Introduction to International Business (3 Units)
- IBUS 109 Basics of Importing and Exporting (3 Units)
- IBUS 201 International Human Resource Management (3 Units)
- IBUS 210 International Trade Skills for Global Business Professionals (3 Units)
- IBUS 211 Legal Environment of International Business (3 Units)
- IBUS 271 International Fashion and Beauty (3 Units)
- IBUS 273 Global Fashion and Beauty Industry Marketing (3 Units)
- IBUS 275 Global Fashion Retailing (3 Units)
Marketing (MKT)
- MKT 101 Introduction to Marketing (3 Units)
- MKT 120 Relationship Selling (3 Units)
- MKT 125 Principles Of Customer Service (3 Units)
- MKT 135 Public Relations (3 Units)
- MKT 164 Online and Mobile Marketing (3 Units)
- MKT 200A Social Media and Self-Branding (3 Units)
- MKT 201A Marketing Strategy and Positioning (3 Units)
- MKT 203 Marketing Communications (3 Units)
- MKT 205 Consumer Selling Strategies (3 Units)
- MKT 209 International Marketing (3 Units)
- MKT 212 Supply Chain Logistics (3 Units)
- MKT 215 Segmentation and Target Marketing (3 Units)
- MKT 220 Introduction to Electronic Commerce (3 Units)
- MKT 221 Tourism and Hospitality Marketing (3 Units)
- MKT 223 Digital Destination Marketing (3 Units)
- MKT 225 Strategic Positioning in Global Tourism (3 Units)
Program Outcome
Learning Outcomes
- Demonstrate the ability to sell products.
- Demonstrate appropriate customer service techniques.
- Develop an advertising plan for a product.
- Calculate the break-even point of a product, given fixed costs, variable costs and a selling price.
- Analyze a variety of advertising media and identify the appropriate media selection based upon cost per thousand.
- Write an effective advertisement using AIDA.
- Communicate clearly and effectively using the telephone.
English Language Requirements
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