Aveiro, Portugal
DURATION
1 Semesters
LANGUAGES
Portuguese
PACE
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APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
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STUDY FORMAT
On-Campus
Introduction
Graduate Specialisation Program in Omni-Channel Marketing and E-commerce
This course aims to provide students with skills that allow them to understand the dynamics of current markets and contexts and formulate omni-channel marketing and e-commerce strategies that respond to these challenges and provide competitive advantages to their organizations.
Intended learning outcomes:
- Understand omni-channel consumer behavior
- Formulate omni-channel marketing strategies
- Manage brands and design omni-channel value propositions
- Rethinking the formats and management of points of sale
- Plan, manage and evaluate e-commerce platforms
- Create content for e-commerce
- Map and optimize customer experience
- Structuring the omni-channel supply chain
- Strategically approach marketing technology
- Promote innovation in marketing
The working regime is b-learing and after work.
Gallery
Admissions
Scholarships and Funding
Several scholarship options are available. Please visit the university website for more information.
Curriculum
Year 1
2nd Semester
- Omni-channel Customer Behaviour
- Multimedia Content for Ecommerce
- Point of Sale Design and Management
- Omni-channel Marketing Strategy
- Omni-channel Experience and Service
- Ecommerce Management
- Marketing Innovation and Technology
- Omni-channel Logistics and Distribution
- Omni-channel Branding and Value Proposition
- Omnichannel Marketing and E-Commerce Project
Program Tuition Fee
Career Opportunities
From an employability point of view, there are several opportunities currently on the market for marketing managers, e-commerce managers, customer experience managers, user research managers, digital content managers, store managers, marketing activation managers, product managers, channel managers, operations managers, among others.