Business, Design & Innovation - Study Abroad Program
DURATION
1 up to 2 Semesters
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request the earliest start date
TUITION FEES
EUR 3,090 *
STUDY FORMAT
On-Campus
* tuition for 4 courses
Introduction
For international students who wish to spend one or two semesters in Barcelona, the University of Vic - Central University of Catalonia offers elective courses in the fields of business, design, and innovation. On completion, students receive a UVic-UCC certificate with academic credits that their home university may recognize. These courses are strongly oriented towards practice but they also cover the basic theory needed to work on real case studies. Professionals from the world of business and design are invited to some of the course sessions.
The program includes a variety of courses (a minimum of four) from which students can choose to design their own pathway.
The academic calendar 2024 - 2025
- Term 1 (Fall): from 9th September 2024 to 20th December 2024
Application Deadline: 19th July 2024 - Term 2 (Spring): from 7th January 2025 to 11th April 2025
Application Deadline: 27th November 2024
Program Tuition Fees
| Number of courses | Number of ECTS (*) | Tuition fees | |
| 4 | 24 | 3.090€ | |
| 5 | 30 | 3.570€ | |
| 6 | 36 | 4.270€ | |
| 7 | 42 | 4.725€ | |
| 8 | 48 | 5.400€ | |
| 9 | 54 | 6.070€ | |
| 10 | 60 | 6.370€ |
*Number of ECTS recommended per semester is 30ECTS - 5 courses - 3.570€
It is required to choose a minimum of 4 courses each academic semester.
The price includes:
- Welcome pack with local information and advice
- Teaching and tutorial sessions with a qualified teaching team
- Registration and enrolment fees
- Assessment
- UVic-UCC transcript at the end of the program
- Internet access
- All teaching materials handed out for the program
- Use of UVic-UCC facilities
- UVic-UCC email account
- Information about accommodation
The price does not include:
- Transport
- Accommodation
- Meals and drinks
- Excursions and other leisure activities
- Books and personal expenses
(*) ECTS: European credit
Gallery
Ideal Students
The Study Abroad Program Business, Design & Innovation is aimed at undergraduate students or university graduates who wish to spend 15 weeks in Barcelona getting an insight into innovative business projects in the European Capital of Design.
Curriculum
All courses last for a semester (15 weeks), each with a total of 45 contact hours (6 European credits).
| Course | Term |
| Globalization | Political risk & geographical factors | Global branding | Markets | Operations development | 1 - 2 |
| Creativity techniques | Market research | Product design techniques | Fast product development | 1 - 2 |
| New business models | Entrepreneurship | Fund-raising, and crowd-funding | Social innovation | 1 - 2 |
| International competitiveness | Consumer behavior | Marketing trends | Coolhunting | 1 - 2 |
| Design and implementation of branding strategies | Brand positioning and values | Building a global brand | Naming new products and brand extensions | 1 - 2 |
| Digital retailing | Augmented reality | Community management | Google Analytics | 1 - 2 |
| Leadership, Business and Society. Leadership skills | Business role and impact on society | Impact of society on business | Team-building | 1 - 2 |
| Psychology of Communication and Publicity. Human Communication | Psychological Paradigms of Communication | Persuasive Communication and Creativity | Subliminal messages | Digital Advertising | 1 - 2 |
| Luxury industries | Brand building & luxury design | Luxury quality & price | Luxury communication & advertising | Luxury opportunities | 2 |
| Retail strategies | Customer and market segmentation | Retail pricing | Store layout & control | Retail finance control | Operations management & logistics at the point of sales | Talent attraction | 2 |
| International Economy: Emerging Markets & Global Business. Political and economic drivers | Global business environment | Growing trends shaping the global economic and business system | Digital economy | 2 |
| Financial Risk Management | 2 |
| Global Advertising and Public Relations Management International communication trends & plans | Creation of international messages | Innovation in marketing and advertisement | Analysis of international environments, organisations & Publics | 2 |