Students pursuing an education in marketing communication learn about consumers and how to market to them effectively. Most programs will include communication execution across various vehicles such as mobile, digital, print, media and social marketing.

On-campus learning refers to attending classes in person. It typically involves going to traditional classes and lectures, participating in group activities, and engaging with faculty and peers in person. On-campus learning also often includes access to laboratories, libraries, and other campus resources such as student clubs, career services offices, and recreation centers.