Institute for Design Led Entrepreneurship (IFDE)

Introduction

We offer a holistic approach to entrepreneurial education, based on six tenets. Our graduates will be strategic thinkers, with a high level of design skills, strong industry insights and be able to scale fast and successfully.

Six Tenets of entrepreneurial success

Problem Definition

One of the top reasons for failing as a startup is that it's resolved to solve the wrong problem or one that does not create perceived value for the user in mind. Problem framing through design-led methodologies creates confidence and credibility in building the right solution.

Business Acumen

Many times, entrepreneurs being passioned and motivated by their creative drive, forego essential business fundamentals that can make or break the endeavor. From organization to finances, to recruiting to marketing, communication and sales strategy, all the way to operational and technology infrastructure and product management, become crucial steadily and gradually day by day as we move from an idea to execution.

Personality & Team

At the beginning of any entrepreneurial endeavor are people. As everyone is vying for the best talent in the market, the choice of partners the right recruitment and development strategies, a healthy and resilient culture will give a startup an early growth momentum and can be a considerable competitive advantage

Strategic Foresight

Being drawn by the early demands of making the idea happen, the demands of every day operational demands, frequently startups develop early myopia that takes away the ability to comprehend and foresee the near and longer term influences of changes in their context. It requires a constant wide lens approach to be able to protect those early definitive and later stages in its life.

Business Model Innovation

Neither deep pockets nor a cutting-edge technology or a wild idea guarantees success. Indeed, many times investment is not even required to have a successful business. But, identifying the crucial elements of success is a great start to identify opportunities to improve it, redesign it, disrupt it or even scrap it.

User Behavior/Design

We ascribe to the axiom that our businesses are people-centered, and sentient of the evolving necessities and challenges of diverse populations. We use user behavior design methodologies, social science and human-centered interfaces to instill the ability to create experiences that are valuable, accessible and attractive.

Who should apply

  • Students who want to develop design, innovation, foresight, and entrepreneurship, leadership skills
  • Working professionals who want to become intrapreneurs or start on their own
  • Current startups who want to hone their skills through formal education and mentoring to be successful

Our mission in IfDE is to create successful entrepreneurs that defy the mainstream statistics of startup failure and build sustained, impactful and responsible innovations of global influence.

Our Partners

Human Factors International (HFI) is the global leader in user experience (UX) design, with over30 years of experience. HFI has developed a mature framework that is optimized for all kinds of UX projects—complex, international or mission-critical. HFI offers proven design methodology while its time-tested HFI FrameworkTM seamlessly ties together every part of the user-centered design process— from the executive intent and digital strategy to the final design product—in one unbroken Golden Thread.

Yuj Design - A top-tier design firm with many distinctions in UX, UI applications. With a diverse portfolio of achievements and engagements that lead to impactful business and talent development. A culture of full ownership and drive to excel in impact and delivery using top design talent and proprietary design methodologies for design leadership in almost two thousand international projects and more than one hundred clients.

QAI Global Services facilitates enhanced competitiveness through multi-faceted interventions leading to Business Improvement through consulting, people, process, and operational assessments, benchmarking and resource provisioning through Quality Outsourcing.

This school offers programs in:
  • English

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