ABOUT US

IPAM is a school that has over 30 years of experience in teaching marketing, having always offered education of excellence in close proximity to companies and the markets.

Our teaching model combines theory and practice, taught by faculty with business experience and real-world challenges which are posed to students by companies.

The environment at IPAM Lisbon and IPAM Porto is one of professionalism, competence and determination. The students are true Marketing Managers when starting or developing their career.

HISTORY

Founded in 1984, it is the oldest and largest school of marketing in Portugal and has trained over 9,000 students in its 31 years of existence.

It was one of the first Portuguese institutions of higher education to be assessed by the European University Association, the most important association in the sector.

During the 1990s, IPAM sees remarkable growth. It develops a very close relationship with the business market, its courses receive recognition from the Portuguese government, it holds its 1st Congress of Marketing Professionals and launches the only scientific journal specialised in Marketing to this day. After the year 2000, IPAM holds the largest management simulator at the national level, it fully integrates all of its academic programmes within the framework of the Bologna Process and welcomes the illustrious Philip Kotler and Tom Peters in inaugural lessons for the academic year.

Since 2015, IPAM has been part of Laureate International Universities, the largest global group of higher education, whose mission is to offer higher education with a multicultural focus. Founded in 1988, Laureate has over 70 institutions in 25 countries and is also available online, with over a million students and more than 70 thousand collaborators.

LAUREATE INTERNATIONAL UNIVERSITIES

Laureate International Universities is the largest global group of higher education, offering access to quality education focused on student results.

  • 25 countries and online
  • Over 1 000 000 students
  • More than 70 institutions

The Universities that comprise the Laureate network offer Bachelor’s, Master’s, Doctoral and Post-Graduate courses in areas such as Business, Engineering, Hotel Management, Law, Architecture, Arts, and Medicine, amongst others.

Laureate aims to help its students reach their potential and achieve their personal and professional objectives. It brings to its universities and to its students' global insight with a local perspective, creating a truly multicultural career-oriented learning experience.

ACADEMIC MODEL

A student-centred teaching model, which aims at preparing students for a global world through the acquisition of knowledge and the development of skills which will enhance their employability anywhere the world.

At IPAM, throughout the years a pedagogical model that combines classroom activities, technology and a link to the market has been developed.

During these classroom activities, the instruction is given in the more conventional model but with innovative pedagogical methodologies (case studies, theatre, role-playing, group work, tutorial sessions or simulations). Instruction in a blended-learning environment is aided by new technologies (moodle, networking, forums, chats, video conferencing).

Finally, instruction in a market environment is carried out outdoors (business and opening-days, classes in companies, working visits, traineeships, workshops or conferences).

IPAM's innovative and differentiating academic model is thus based on 2 key pillars:

  • Link to business
  • International experience

IPAM Lisbon

CAMPUS

IPAM campus located in Lisbon and Oporto are prepared to offer students a unique academic experience and to enhance their academic success.

Open 24h/day, 365 days a year.

  • Study areas and communal spaces which intend to stimulate teamwork and foster university integration: Class Rooms | Labs | Auditorium| Library | Study Rooms | Outdoor Lounge
  • Services which aim at facilitating the students’ daily lives: Food Court | Copy Centre| Students Services | Virtual Campus | Free Wi-Fi

IPAM

Programs taught in:
  • English
  • Portuguese

This school also offers:

Courses

IPAM

The impact of digital transformation on organizations is already unquestionable, as it is a fast-paced process, forcing decision-makers to develop new skills to lead chan ... [+]

About

The impact of digital transformation on organizations is already unquestionable, as it is a fast-paced process, forcing decision-makers to develop new skills to lead change, taking advantage of the plethora of opportunities created to overcome the challenges posed by them. technologies, processes and human resources.

This program is the right response to the market, ensuring the ability of its professionals to lead digital entrepreneurship projects.

Main benefitsTeaching staff composed of reputable professionals in the areas they teach.Class composed of professionals with advanced skills in the digital area, aiming to foster a high level of sharing experiences in the classroom.Imminently practical teaching using the experience of students and teachers, as well as case studies.Assessment using practical work applied to the reality of each organization present.Final work transversal to the program in which hard and soft skills are worked.Recipients... [-]
Portugal Lisbon Porto
October 2019
Portuguese
Full-time
5 months
Campus
Read more in English

Postgraduate Diploma

IPAM

The Graduate in Sales Management constitutes, as a priority, as a global tool in the service of a differentiating performance. This program highlights a whole set of stra ... [+]

The Graduate in Sales Management constitutes, as a priority, as a global tool in the service of a differentiating performance. This program highlights a whole set of strategic and operational dimensions that, when properly put into practice, constitute an adequate support to a response to highly competitive and increasingly demanding markets.

The technical and practical specificities of some critical areas for success in the function can only be apprehended through the experience provided by the active and interactive pedagogical methodologies and practices that are part of this program.

The body of teachers brings together a set of theoretical and practical skills of high level, based on a great experience of business life and a solid academic background, which together allow the optimization of the learning process.... [-]

Portugal Lisbon
October 2019
Portuguese
Part-time
9 months
Campus
Read more in English
IPAM

This Post-Graduation brings together a group of experts who are daily in the market, using these new digital means, which allows them to share the best practices in each ... [+]

About

Marketing in the 21st century is changing in all its aspects, due to the emergence of the digital environment, which is changing from consumer behavior to the means available to reach the market. The impact of the Digital Economy is more evident in the Marketing Mix, so it is urgent to prepare human resources in the Marketing area with new skills that will soon be essential. We can even say that the Marketeer that does not dominate minimally the new instruments made available by Digital Marketing will soon be obsolete and its employability impossible. This Post-Graduation brings together a group of experts who are daily in the market, using these new digital means, which allows them to share the best practices in each moment. Likewise, the teaching methodologies to be used will be active, with the use of case studies, practical exercises and group dynamics based on the professional realities of the students.... [-]

Portugal Lisbon
Request Info
Portuguese
Part-time
9 months
Campus
Read more in English
IPAM

This Post-Graduation brings together a group of experts who are daily in the market, using these new digital means, which allows them to share the best practices in each ... [+]

About

Marketing in the 21st century is changing in all its aspects, due to the emergence of the digital environment, which is changing from consumer behavior to the means available to reach the market. The impact of the Digital Economy is more evident in the Marketing Mix, so it is urgent to prepare human resources in the Marketing area with new skills that will soon be essential. We can even say that the Marketeer that does not dominate minimally the new instruments made available by Digital Marketing will soon be obsolete and its employability impossible. This Post-Graduation brings together a group of experts who are daily in the market, using these new digital means, which allows them to share the best practices in each moment. Likewise, the teaching methodologies to be used will be active, with the use of case studies, practical exercises and group dynamics based on the professional realities of the students.... [-]

Portugal Porto
Request Info
Portuguese
Part-time
9 months
Campus
Read more in English
IPAM

This PG in Sales Management provides the contact with practical tools, framed by the latest knowledge and inquiries in the matter, so that the sales and who work in them, ... [+]

This is the reality of today in business: more competitive markets, business disruption, digital accelerator, permanent change, and especially two forces that increasingly define society and business:

The integration between strategy and execution;The sales work enhancer, which is done through digital platforms, namely e-commerce and marketplaces.

This PG in Sales Management provides contact with practical tools, framed by the latest knowledge and research in the field, so that sales and those who work in them assume the relevance that the market today demands for its function. In addition, as Daniel Pink states: “we are all in sales”; that is, the current primary role of sales leads this PG to be addressed not only to sales professionals but also to all those who work in the various organizations, because directly or directly everyone has a sales role in relation to customers. , in short with the profitability of organizations. Managing by sales and not only by costs, will always be the best form of management of organizations, that is, or can be, permanent, this will always be temporary.... [-]

Portugal Porto
October 2019
Portuguese
Part-time
9 months
Campus
Read more in English
IPAM

This postgraduate course was designed to respond to the demands that the new business ecosystem poses to organizations, since marketing is the central function of the bus ... [+]

About

This postgraduate course was designed to respond to the demands that the new business ecosystem poses to organizations, since marketing is the central function of the business, understanding its evolution will determine a better individual performance of the people directly or indirectly involved in Marketing and, therefore, of the organizations where they collaborate. It presents border issues and a vision of the new 4.0 enterprise, ie global and customer centric, focused on business, value, integrated, digical (digital and physical integration) and innovative.

It is innovative and encompasses top technological, digital and procedural aspects of the organizations world. It allows a strong sharing of experiences with teachers specialized in and with extensive national and international experience in top organizations in each of the themes presented. In addition, it contributes to an understanding of what Marketing really is these days and its potential to leverage the business and has a transversal utility for Administrators, directors, managers, consultants and entrepreneurs.... [-]

Portugal Lisbon
Request Info
Portuguese
Part-time
9 months
Campus
Read more in English
IPAM

As the First Marketing School in Portugal, IPAM Porto has sought to anticipate the needs of the market by developing multidisciplinary programs that correspond to the upd ... [+]

About

Through the IPAM Graduate Programs, you can enter a reference school with a 34-year history in marketing education in Portugal, always at the forefront of knowledge, where proximity to companies is a constant.

As the First Marketing School in Portugal, IPAM Porto has sought to anticipate the needs of the market by developing multidisciplinary programs that correspond to the updating and development needs of managers and managers.

The graduate programs are directed to individuals of any scientific area who wish to acquire a solid conceptual base in the field of Marketing and equip themselves with the tools and the necessary skills to its application in the business practice. From the point of view of professional career development, the programs are specially structured to provide a level of quality training that matches the needs of those seeking a solid career in the field of Marketing Management in its various aspects.... [-]

Portugal Porto
Request Info
Portuguese
Part-time
9 months
Campus
Read more in English

IPAM - The Marketing School

Location address
Quinta do Bom Nome,
Estr. da Correia 53
1500-210 Lisboa

Lisbon, Lisbon, PT
Location address
Rua Manuel Pinto de Azevedo, 748
4100-320 Porto

Porto, Porto District, PT